The end goal of every business, whether e-commerce or not, is very simple. They want leads to convert so that sales and consequently revenue increase. However, increasing sales is not as easy or as simple as it looks.
You have to tweak your marketing activities in such a way that conversions increase. The pandemic has taught us these lessons and we’re passing them on to you.
In this blog, we will explore some of the trends that 2022 has thrown up for the e-commerce space. What are these trends, and how can you benefit from them in the latter quarter of the year? Find out only here from digital marketing provider Webicorp.
Instagram gave rise to a new section of society known as an influencer society. These powerful people in the world of fashion, tech, industry, etc. command knowledge and followers who can make or break your product. So, getting an influencer on board your marketing strategy can help in many ways. Firstly, the audience they command can help to get the word out there about your product. Second, if they like your product, they’ll recommend it which means you can use their large fan base to gain followers and users.
The best place to display your wares seems to be social media and not your own website! Use social media to attract customers to come to your website. This trend works well, especially for fashion stores like Myntra, Urbanic., etc. They run ads on Instagram that go well with the general vibe and theme of Instagram. Hence, customers are attracted and end up making a purchase. As a digital marketing provider, we recommend this practice, especially for clothing and handicraft stores.
There’s no saying what will attract a person. After all, beauty is in the eye of the beholder. Hence, it’s hard to predict which person will be attracted to which ad creative and then convert. However, companies have realised that there needs to be a lot of personalisation in the way they interact with clients which makes clients come back. This is the simplest and the easiest trick in the book. The way you treat your customer is the way people will perceive and talk about your business.
Webicorp, digital marketing provider, gives you these 3 trends that can help you to boost conversions for an e-commerce company. Moreover, with the advent of artificial intelligence and machine learning, one can further track and understand customer behaviour. So these AI tools can very well help you to increase conversions.