5 Effective Ways to Promote Your Blog on Social Media
Do you love playing with words? And is your keyboard mightier than the sword? Then content writing might be the perfect job for you.
But have you ever wondered what would happen if no readers could actually reach your content?
Pretty heartbreaking, isn’t it? In case your content is not reaching the desired audience your marketing may not be up to the mark. Unlike a website, promoting your blog through paid advertisements does not make any sense and provides no justice to your investment.
But then what do you do?
The probable answers are Search Engine Optimization and social media marketing. As we have already discussed Search Engine Optimization in our previous blogs, today we shall look into how you can promote your block on social media. The best way is to work with social media marketing companies in Kolkata to get the desired outcome.
So, if you are among the ambitious writers who wish to promote their blogs, here are some effective social media strategies that can help you go a long way.
Let’s dive in…
In today’s world, people dig for controversies. Although this is not a tip for social media promotions, it is an effective way to attract readers to your content. Content on recent topics or controversies can draw readers to your content like a swarm of bees.
But, when choosing controversial topics, it is always beneficial to stay neutral to the situation. The best way is to state facts and not your opinion.
To make the best out of such stories, use intriguing or shocking titles that would catch the eye of your readers. Have a reader-friendly introduction and conclusion and make sure the body of your content States facts and nothing that increases the controversy.
Stating your opinion can lead to unnecessary hassles. Depending on the topic, you may also have to face legal obligations which can forever ban you from practising your passion – writing.
To protect your dream of becoming a famous online content creator, it is important that you watch your words and do not get greedy just for exposure.
Alternatively, you can choose interesting and entertaining topics rather than controversial ones. Also, you can try out writing on current topics to create interest among your readers.
Social media is all about colourful visuals. Quality content supported by creative graphics is the best way to promote your blog on social media. Content is referred to as the king of marketing and is the best way to deliver information to your audience.
However, studies have shown that people are more drawn towards visuals than writing. So, if you want your readers to actually click on your blog make sure your blog contains interesting and creative images that can keep your audience interested and moving. Trying to promote a blog without an image can only drain your efforts out. If your blog is just a chunk of words with no interesting images, your readers will be less inclined to share it. Along with pictures, you can also make use of infographics and GIFs.
In simple terms, we mean integrating social media with your blog. This way, people who visit your blog will find it easier to connect your blog via social media and can conveniently share it.
You can integrate social media handles in the form of social media buttons to increase engagement. Some of the most used social media sites for blog sharing include Facebook and Twitter. There are other sites such as blogger, Reddit and more. However, it is best not to overload your content with 7 to 8 social media buttons. Rather, choose the ones with an active engagement rate to increase the reach of your blog content. Crowding your blog with social media buttons may put your readers off and drive them away, decreasing the chances of social media shares and engagement.
In case readers do not find your blog on your website, you can easily raise awareness by sharing your blog content on your social pages.
As it is one of the most common tips, we suppose you are already doing it. Nevertheless, there are certain factors to keep in mind while sharing your blogs on social media.
You can also send direct messages on platforms like Facebook, Twitter and LinkedIn. But it is important to understand that approaching personally has its own pros and cons. So before you make a move, it is best that you discuss with a digital marketing consultant in Kolkata for the best advice.
Social bookmarking your content can help you earn a good audience base. There are many social bookmarking sites available that can be quite beneficial for your blog promotions. It is best to get in touch with professionals to choose the bookmark inside that suits the best to your blog type.
Adding more to the above points, your blogs can also be advertised via forum promotions, through other bloggers, sharing parts of your content, linking to old blog posts, or joining social communities.
You can get in touch with the leading digital marketing companies to understand which way off social media promotions will be beneficial for you.
For further assistance on online marketing get in touch with us.
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