With the fiscal year coming to an end you all know must be speeding up to check your local SEO performance in order to understand how your marketing strategies have been performing. If you are unsure, it is time to consider a Quarterly Business Review (QBR) to analyse if your strategies are doing justice to your business and investments, if not you can make the required alterations for the next quarter.
But what should you consider during your QBR? It is important to take a look at the goals you have set initially and your SEO performance. You can choose to track it as per your preference, such as laying it in an Excel spreadsheet and evaluating both quarter-over-quarter and year-over-year performance to draw a clear picture of how your SEO is performing.
In case you are not being able to do it by yourself you can always get in touch with the SEO service provider in Kolkata to make the work easier and accurate.
Given below are some quick and effective tips that you can utilize to measure local SEO performance –
Review Your Traffic
Access your analytics platform and review the traffic that you redirected from the last quarter. Once you get the report, compare the same with the last year’s report and the last quarter’s as well of the same year.
For say, if you are analysing the Analytics report from January 1, 2020, to March 31, 2020, compare the reports with the last years, i.e, January 1, 2019, to March 31, 2019.
Get in touch with an SEO agency in Kolkata and make the analysis convenient and accurate. Know your change percentage to understand the overall key performance metrics and traffic.
Consider Your Mobile Traffic
With the new Google algorithm for mobile, it has become essential to come to terms with the percentage of traffic you are being able to drive through your mobile. The report will also be helpful enough to understand the worth of your mobile marketing strategy and whether any alterations would be required.
In case you have further queries or confusions you can get in contact with the best SEO companies in Kolkata to generate an accurate analysis report.
With such SEO companies, you can not only drive local traffic to your website but also boost your business and keep up with the steep competition.
Review Your Profit
If you have an e-commerce site or have some portions of it integrated to your website to sell your products, you would be required to review your orders and sales in order to determine your profit margin and yearly turnover. This report will also help you govern your conversion rate.
Compare Your New and Returning Audience
Have you heard of customer retention?
Well, it is much more important than getting new clients. Not that the latter isn’t essential, it surely is, but it is always beneficial to have fixed consumers who would continuously avail services from you.
They can help you in driving new clients for you and somewhat market your brand too!
That being said, it is of paramount importance to calculate the ratio between the new and the returning customers. The same is also applicable when analysing website traffic as per the industry-best SEO agencies in Kolkata.
The ratio between the new and old audience plays a pivotal role in analysing your overall traffic, which supports your SEO strategies and helps you secure higher ranks in SERP (Search Engine Result Page).
Oh, also, don’t forget to calculate your dwell time!
Evaluate Your Referral Traffic
Consider your referral traffic and pay additional attention to sites like Google Maps, and more. Analyse your quarter-over-quarter and year-over-year performance.
Check if you are receiving more or less referral traffic and if the number is less, it signifies that there is a need for significant change to your strategy and pays additional attention to the optimization of your local sites in the succeeding quarter.
Now that you have gathered all the necessary information and compiled all your data, it is time to review the metrics to determine how you have been performing.
Following the above, evaluate your overall marketing plan and check if that would help you achieve your goals for the upcoming quarter and would increase your chances to succeed.
Overburdened with too many technicalities?
Need significant changes to your SEO strategies?
Well, you don’t have to scratch your head anymore!
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With us, it is time to take your brand to the heights of success. Get in touch with us today and let us talk about SEO.