Pay-per-click campaigns are a big part of the SEO strategy pie. PPC is popular because it can earn you leads that are authentic, interested, and genuine. Hence many digital marketers opt for them as they imply a massive ROI for their strategy. In this blog, our PPC agency in India will give you 5 tips to optimise your PPC campaign as of 2022. Check it out!
There are plenty of ways in which the PPC campaign can be boosted, fine-tuned and elevated to give you the best returns possible.
You can always broaden your current keyword list by adding adjectives and adverbs to the long-tail keywords. The short-tail keyword list however can be added to by doing competitor research. Short-tail keywords may perform better if the descriptive words are taken out of the search terms. Furthermore, you can check out which keywords your competitor is ranking for and utilize them.
Negative keywords are those that you don’t want to trigger for your ad campaign. These are very important as they help to weed out window shoppers and leads that won’t convert. Even though you have a strong list of focused keywords, having a list of negative keywords is essential as you prevent your ad from wasting time on unqualified clicks.
In case you have a lot of positive customer reviews you can use them favourably on your PPC campaigns. Use a seller ratings ad extension to display the ratings for your products or services. This also happens to be a great way to establish trust and boost your click-through rates as well. A PPC agency in India can help you to achieve your PPC targets.
This tip is pretty elementary. You need to target your ads to the location from where the searches are coming. Choose the geographic reporting features in your Ads platform. If using Google Ads, you can use the Location targeting setting, to select those areas where you want your ad to be shown. Doing so can reduce campaign costs and improve the return on investment.
The landing page should be well-designed and optimised for the users. Try to opt for A/B testing and ensure that your landing pages have a fresh design, new CTA and good, convincing content.
The most successful PPC campaigns are those that aren’t set up and left alone! They are set up, analyzed and optimized regularly. By doing this, one is in a better position to monitor the PPC campaign and make sure the leads are rolling in, so to speak! Get in touch with the best PPC agency in India to ensure that your ad campaigns run well.