Sometimes every business requires an app. The app can be used for internal or external purposes and is a very necessary aspect of growth in the business. However, one of the things you need to know is how to optimise the app especially if you are looking for organic rankings.
Check out these 5 ways in which you can optimise an app for the app store and how an app store optimisation services in India can help.
As with SEO, you will need to optimise the app’s title and subtitle. These are the very important aspects of the app, as the subtitle gives context to the app. Also, you need to perform keyword research and choose the right keyword research for your app. While you need to create an engaging name, you also need to have the keywords integrated into it properly.
The app’s description needs to be properly optimised with proper keywords. Google Play Store certainly uses the app’s description to index and rank the App. That is why you should opt to write a crisp and clean app description that helps Google to understand what the App is about. There is a character limit of 4000, so you can easily put in the main features and the reasons why you need to download the app.
You need to use effective keyword research. As every app store optimization services in India understands keywords are necessary for the ranking of the app in the Play Store. Effective use of keywords means effective ranking ability. Effective ranking ability means more organic downloads and better reach. Consequently, business goals are achieved faster.
To better explain your app, you need to make use of the right screenshots and videos. Having the right app design can also lead to more downloads. So visually show your app through the screenshots. Instead of screenshots, you can also ensure that you upload a video. A video can help you stand out from your competition.
Ensure that you ask for reviews and ratings from those who install your app. Highly rated apps can help to increase the popularity and visibility of the app. Lower your ratings, the lower you will be ranked on the app store.
As one of the leading app store optimization services in India, Webicorp offers to take your app to the next level on Google Play Store. Get in touch with us today for a consultation!