A website has become a necessity today. If your brand does not have a website, your customers are likely to avoid you. In order to acquire a strong online presence, it is important to have a website for your brand. As of data received in 2021, there are around 4.66 billion internet users across the globe. Trying to attract such a large number of users, there are approximately over 1.7 billion life websites on the Internet today and the number is continuously growing.
This elaborately explains the need for a new website for your brand. To ensure a quality website you can always get in touch with the best web development company in Kolkata like Webicorp. Working with professionals can help you strategize your online growth by providing your website users with a semantic experience.
But, just having a website will not solve the job. It is important to build a website with smart designs so that it attracts your audience and helps you establish yourself as different and unique from your competitors.
Along with the designs, there are several other factors that you should keep in mind to build an effective website for your business. As digital trends continue to evolve with each passing day, it is important to be in tandem with the updates to be in the market.
Discussing with a professional web designer will help you curate effective website designing strategies for your business.
To help you make the most out of your investment, we have stated below five effective web designing tips to make your business more profitable in 2022.
Let’s take a look…
Make it easy to find
Being unique is fine, but being completely out-of-the-box and confusing is not. Therefore, it is important to use a domain name that resonates with your company name or describes your brand in some way and is easy to remember.
Using an easy to remember domain also helps your customers to find you easily without having to run about the world wide web.
While choosing your domain name, you can incorporate keywords with high search volume or use terms that are common yet best describes your brand.
Make it mobile responsive
The rate of mobile searches are increasing day-by-day. This increases the need for making your website mobile responsive so that your customers can reach out to you easily.
Having a mobile responsive website ensures that mobile users land up on your website easily without having difficulties with navigation and display.
Make it easy to navigate
Complex navigation will drive your customers away. You may feel like having a lot of pages on your website but if you make navigation difficult none of your pages will be viewed and you will easily increase the bounce rate of your sites.
As per the leading web development companies in Kolkata, it was always beneficial to have easy and clean navigation with distinctly labelled tabs and related pages organised and them. Make sure that your website offers a clear way to get back to the home page regardless of where they have been landed on.
For further ideas, you can get in touch with a professional web developer to seek proper guidance.
Include blogs and FAQ sections
Blogs and FAQ sections play a pivotal role in increasing your online visibility and acceptance. To improve the Google ranking of your website, it is important to have a blog section with quality written content. Make use of content that is unique, informative, relatable, plagiarism-free, error-free and adds value to your website.
Also, your FAQ section should have all the possible questions and their answers to address the common queries of the customers.
Keep your design clean and simple
To ensure a semantic user experience, opt for a simple and neat design. Be careful with the colour, the font size and style. Clumsy designs and colours that are too bright might drive away your customers.
In addition to the above, while developing a website do make sure to have Call To Action (CTA) buttons so that you can convey to your customers what you want them to do. Also, share all the required information to prevent confusing the audience. Uncluttered pages are important as it not only affects the speed but also the look of your website.
Speaking of speed, the loading speed of your website can make or break your business. You can get in touch with the best web design company in Kolkata to develop a website with the required loading speed. Also, make sure the details and information shared are accurate and updated. Any wrong information can have a negative impact on your customers.
Webicorp is here to help.
You can get in touch with us for effective web design and development services to take your brand online. Along with web design and development, we also offer 360-degree digital marketing services to acquire a strategic online presence and to attract an audience.
To know more, get in touch with us today.