The advent of the pandemic made way for the increase in social media use. People are more dependent than before on social media. As the impact of social media is here to stay, businesses are gradually investing in social media marketing on realising its potential. With a well-planned social media strategy, you can conveniently extend your reach and raise brand awareness. Besides, you can strengthen the foundation laid, build a loyal community and drive your sales.
Given that you are still here, we assume that you are in desperate need of social media campaign ideas that can help you boost your business. If yes, given below are some effective ideas that can drive social media campaigns for your start-up.
Ace your social media strategies with these tips…
- Trust in SMO
What SEO is to search engines, SMO is to social media. You can opt for the best SEO services in Kolkata for strategic optimisation of your social media presence. With the help of SMO, you can effectively increase your social media visibility to extend your reach, maximize your engagement and raise brand awareness. SMO is taken as one of the best strategies that can help you tread the path of social media success in 2021.
Tip : Be careful when using SMO tools. Also, keep analysing and evaluating your performance frequently to be able to modify your campaign strategies if required.
- Promote through to daily, weekly or monthly series
Starting a series offers you the opportunity to interact with your followers on a frequent basis. You can consider a weekly or monthly series as a starter and then move on to the regular ones to increase further engagement. For your topic of the series you can choose anything and everything that is informative, creates the need for your product or services among customers and increases the urge in the audience to know more about your brand and the products or services offered.
Tip : You can begin with Instagram stories and then move on to other social handles to attract maximum customers.
- Engage by hosting AMA
Ask me anything or AMA has received quite a popularity on social media handles like Reddit, Twitter and Instagram. You can also host an AMA session for your followers to engage and educate more about your brand. AMAs are basically question and answer sessions where you have to answer your audience’s questions and share your knowledge, insights and experience with the viewers.
From sharing real-life experiences to answering controversial questions on your service or product, your AMA might be challenging, however, you are liable to answer the questions as accurately as possible. Nevertheless, AMAs also help in learning more about the interests and concerns of your audience that can be utilised to modify or improve your products or campaigns as required.
Tip : Be polite and engaging when replying to the questions. Keep your calm and do not go aggressive against provoking questions or comments.
- Make use of bite-sized video clips
Gone are those days when people used to actually have the time and patience to watch lengthy videos. Bite-sized videos are now a craze and the audience seems to like it aggressively. Since video marketing is one of the effective social media marketing strategies, you can make the most out of it through bite-sized videos. To make your video viral or trending, keep it catchy, unique, engaging, informative, interesting and relevant.
Tip : Add content that shares information and leaves a mark. You can also consider “Call-to-actions” after each video to provoke the customers for a purchasing decision.
- Repurpose your content
Repurposing your content can be a great effort to be under the spotlight and an impactful piece of content. While promoting your blog posts or videos, you can consider a line or a quote and transform it into shareable images or extract “sneak-peaks” or bite-sized snippets from your long videos to make it shareable and raise interest amongst customers.
Co-marketing or teaming up with another brand is a Win-Win situation for both. On teaming up for a continent or campaign you can sync up your efforts to engage a vast audience and attract each other’s followers.
- Use paid promotions
You can also boost your social media advertisements to maximize your reach. You can get in touch with the best PPC company in India to strategize your social media paid advertisements effectively. Do keep in mind, do not get way too aggressive with your paid promotions, as it can impact your audience negatively. Boost your advertisements organically as possible to avoid negative repercussions.
Summing it up…
Social media campaigns are a great way to increase your client base and transform your customers into loyal consumers. Nevertheless, it is important to understand how to start your campaign, your target audience and the content to be used. Be open to queries and comments and always be flexible with the modification of the strategies. Keep analysing your performance frequently and make the necessary changes to ensure an impactful response.
For more help, get in touch with professionals like Webicorp.
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