Web Design Is For Every Gender
In our ever-evolving world, gender is the latest constant that is now being painted with hues of subjectivity. As people question what it means to be male and female, UX/UI designers are working harder than ever to create a website that appeals to both men and women and to those who do not identify as either. We want to create websites that are easy to use and are not targeted at one sex.
As one of the leading web design agencies in India, we are taking a look at the role gender plays in our daily lives and how UX/UI design needs to evolve to be sensitive to what was a previously male-dominated world.
Ways in Which a UX/UI Designer Can Be Made Gender Inclusive
- One of the ways in which a UX/UI designer can create a gender-inclusive design on the website is to have an option on any form that asks for gender to be sensitive to those who do not identify as male or female. That means, keeping an option as “Prefer not to say” or any other as may fit with the ethos of your brand.
- Another way to be inclusive is to use colours that are not typically associated with masculinity or femininity. Instead, use colours that are more suited to the tone of the business rather than any sex.
- Ensure that the copywriter also uses language that is gender inclusive. There is no need to use the pronoun “he”. Instead, use “them”, “theirs”, etc.
- If possible, you can also ask for preferred pronouns and address the user by their chosen pronoun.
- Images also need to be gender inclusive. They do not need to depict men in a dominating role. The choice of images also needs to be neutral and steer clear of typical gender roles.
- E-commerce stores that have specific tags like “Shop for him” or “Shop for her” are some of the more blatant examples of gender exclusivity. Even medical apps are pretty binary in their approach and have no options except to mention the biological sex of a person.
Given that a vast number of people in the United States and closer home are identifying as non-binary, these are times when UX/UI design needs to be made inclusive for all genders. This web design agency in India is always ahead of the learning curve and is keen to incorporate this new trend in society.
Conclusion
In conclusion, this web design agency in India is studying and incorporating the best ways to design the websites so that they cater to a wide range of people, not just traditionally accepted sources.
