Is SEO important for your business?
If you have such questions in mind, you are at the right place. Since the concept of search engine and search engine rankings came into existence, the thirst for being on the first page of the search engine has become intense.
SEO gradually crawls to become an essential digital marketing strategy and is now one of the most sought-after services. SEO helps to increase online visibility and improve search engine rankings.
It is essential to understand that choosing the best SEO services in Kolkata can make or break your business online. And since the onset of the coronavirus pandemic, making use of proper strategies has become vital to stand out of the crowd and beat the fierce competition.
To understand why it is so vital for your business, let us first learn more about SEO.
How does SEO work?
Proper SEO services include several strategies, best practices and actions with the sole purpose of improving your website’s Google ranking.
Ever wondered why it’s called Search Engine Optimization?
It is because it helps or optimises your website’s position to rank higher on the search engine.
Currently, SEO experts deal with two kinds of SEO, namely on-page and off-page SEO. On-page SEO controls activities on your website that helps you improve your rankings. These may include factors like loading speed, keyboard integration, quality of content, header text, robot.txt, and more.
Similarly, off-page SEO encompasses activities on other websites that influencers you are ranking through referrals or internal linkings.
Well-balanced on-page and off-page Search Engine Optimization can help with higher rankings and powerful impressions of your website. Considering it is an amalgamation of several practises and strategies, it is always beneficial to reach out to the professionals who deal with such activities every day. Working with professionals ensures error-free strategy and practices to help your brand grow online.
Why is SEO so important?
SEO is an effective way accepted by Google to determine which sites comply with the algorithms and deserve higher rankings for each query. It is claimed that manipulating the search engine ranks would be comparatively easy without the introduction of modern SEO techniques. Websites with software-generated pages and links would automatically rank higher than those with lesser yet quality and valuable pages and links.
SEO is an essential factor that keeps the search engine results organic and fair. It is an effective way to reduce manipulation and provide the user with quality and accurate results.
Users trust and significantly depend upon search engine results, and hence it is crucial to provide them with accurate answers for a semantic user experience. Websites that are coherent with the search engine algorithms and improve Google rankings with effective SEO strategies tend to attract more clients than those involved with Black Hat or inorganic SEO. Additionally, SEO also helps to improve user experience making customers your repeat buyers.
It is also important to mention that SEO is highly cost-effective. Regardless of your budget, you can invest in SEO and drive quality traffic to your site without splurging on other aspects of marketing like hoardings, banners, leaflets and more.
And since this is the era of digital marketing, it is always beneficial to choose cost-effective strategies yet high on performance and can help boost online presence.
What would it be like without SEO?
Without SEO, search engines could become complex and confusing. Furthermore, it would become difficult for users to find products, services, websites or information that they seek. With no involvement of SEO, the search engine results would be highly manipulated, and users would be deprived of valuable results, or they would have to spend more time looking for the information they seek.
In easy terms, SEO is necessary to help users find valuable results easily without spending more than a few seconds. It also saves users from being bombarded with useless information and outcomes against their queries.
Types of businesses that benefit from SEO
SEO forms an integral part of its online marketing strategies regardless of the business type, size, and nature. The leading PPC agency in Kolkata shares the kinds of businesses that can benefit from SEO, such as –
- Real estate
- Home services
- eCommerce and more
Since these industries need maximum marketing and a strategic online presence, SEO can be one of the most effective ways businesses belonging to these industries can reach out to potential customers conveniently.
With that said, BUSFAM, the leading digital marketing company in Kolkata, offers quality SEO services to help you increase your online visibility and improve your Google ranking.
You can get in touch with us to speak to our experts and drive your business growth.