As social media is the topic of discussion here, let us introduce you to some numbers:-
- Facebook alone has a daily active user of 1.5 billion, while the monthly active users count up to 2.3 billion.
- Instagram users have a monthly active user count of 1 billion. That being said, 72% of teenagers use Instagram actively.
- LinkedIn holds 260 million monthly active users and is known to drive 80% of social media B2B leads
- The rate of consumers finding purchase inspiration through social media has increased to 37%
The numbers are huge, right?
If you are a business owner, you are likely to spend a lot of time and effort to boost your business and generate revenue. Social media, being one of the most effective platforms, can help you reach your marketing goals and also develop an online presence that can be heavy enough to last forever.
Summing it up, there are 4.2 billion active users on social media, who spend an average of 2 hours and 25 minutes on these platforms every single day.
That’s a lot of users and a lot of time!
If used strategically, the hours and number of users can offer incredible opportunities. You can easily get in touch with the best SMO Company in Kolkata to make the best use of the platforms.
Social media platforms can be used to –
- Raise brand awareness
- Build enduring customer relationships
- Boost sales
Given that you are still tagged along, we can assume that you wish to boost your business through social media.
The best way to do so is to avail of social media marketing services in Kolkata and strategize a curated promotional plan that will suit your business the best. Shared below are effective social media optimization tips that can help you grow your business.
Have a plan
It is not easy to get started with social media promotions as it seems. Like every other promotional campaign, social media marketing, social media optimization to be precise, needs planning and strategies.
Albeit, the social media tools are free, but the time, effort and patience you put in is nothing less than an investment. And as you are investing, make sure you reap the most out of it.
Without a proper plan, it can get difficult in defining your goal and determining your returns. Hence, before you jump in feet first, take time and sort out a full-proof strategy that will help in specifying your objectives based on metrics that will impact your business effectively.
Decide your platforms
Depending on your audience, your primary platforms may differ. Consider performing a social media audit to understand which platform will fetch you more audience and engagement. In case you are confused you can get in touch with a social media optimization company in Kolkata to help you understand the most suitable social media platform for your business.
Understand your audience
Specifying your target audience is paramount if you desire to generate revenues. You can begin with compiling your data of the current audience and then concentrate on your social media analytics.
Engage and build a relationship
Social media is one of the most effective platforms to engage customers and build enduring relationships. Make use of posts and strategies that would interest the audience and keep them engaged. You can also tag people in case you wish to initiate a conversation. Poll, contest and quizzes can also be effective. You can create groups or follow an existing one, tag your followers, use hashtags or trendy words that can help you attract and engage your customers.
Use the right tools
There are several social media tools that can be used to boost productivity. Some of such tools may include analytics, engagement management, content curation, graphics, and much more.
Focus more on quality
It is always better to focus on quality than quantity. Be consistent with your quality throughout your promotion. Yes, quantity matters for sure, but not at the cost of your content quality. You can get in touch with the best SMO Company in Kolkata to get quality content for your social media promotions.
Keep your posts colourful and engaging
The more colourful and unique your posts are, the better will be the rate of engagement. Consider capsule videos, graphics, infographics and other types of trendy and engaging posts to attract your audience.
Keep your posts unique and real
The real your posts are the better. Make your posts unique to your business. You can refer to your competitors to seek inspiration and then innovate it as per your requirement. You can also consider live streaming for that matter as it attracts more customers because of its unedited and unfiltered nature.
Analyse your performance
One of the greatest advantages of availing social media marketing services in Kolkata is the possibility of analysing the performance of your campaign to understand which strategy will choose the best for you.
Make changes as necessary
Lastly, based on your performance report make all the necessary changes so that you can improve your campaign and extend your reach and boost your sales.
Now that you know how to boost your business, go ahead and get in touch with the best social media optimization company in Kolkata and take your brand towards the heights of success.
Till then, Ciao!