Content has always been referred to as the king of marketing. With creativity attracting many and the hunger for needing something new every day increasing, blogs are becoming one of the most effective ways of engaging customers.
Why a blog?
Starting from the start, the audience often visits a website to gain information, which may include contact details, news or events, product pricing, and other types of content. Generally, every website, even your competitor’s, share such generic details. Then how do you make yourself stand out and grab the attention of the target audience?
This is where blogs step in.
It is one of the most essential sections of a website nowadays and serves as a forum-like webpage where the brand can share their drawn-out opinions on a specific subject. People often respond to these write-ups to engage in discussion and share their opinions as well.
Businesses, thus, have been benefiting from this tool and are successfully attracting customers and convincing purchase decisions. In case you are a start-up or have been grounded well in this industry, you can enjoy a piece of this blogging pie.
We, being one of the best digital marketing companies in Kolkata, feel pretty confident to state that blogging will rule the world in 2021, and will remain to be a ‘thing’ as we move ahead in the upcoming years.
In case you feel it difficult to believe, here are 5 enticing reasons why your business needs a blog in 2021 –
Boosts local SEO
Content is a strong support system for SEO. As you are still here, we assume that your business has well-survived the ups and downs of 2020. That being said, you must be pretty aware of how critical situations can get in the upcoming days. And therefore, it is essential for your local community to know that you are there and what services or products you provide. Your customers need to know every detail about you, what Covid-19 protocols you follow, how you are delivering your services and products, and such other information.
As per the best digital marketing company in Kolkata, an active and informative blog sharing all such information is a gateway for helping customers, both existing and new, to get acquainted and accustomed to your brand and its products and services.
Tip – Keep your content and blog topics tangentially or directly related to your core services, to ensure that your local audience notices your brand.
Social media and email campaigns are a great way to drive customers to your website. You can include links to your blogs and post the same on social media, e-newsletters and others to attract and influence your viewers to visit your website.
Why is visiting your website essential?
The best digital marketing company in Kolkata say that the conversion from a follower to a customer gets closer when the individual visits your website. But once your viewer enters your website, it is your responsibility to keep them engaged. And nothing can be better than keeping them hooked on with a blog.
Google loves blogs
The relationship between Google (and other search engines, for that matter) and blogs are a match made in digital heaven. Google is always on the hunt for new content, even after it lands on your website. Once your website is reviewed, Google ranks your content based on its description.
That being said, Google will not return back to your website unless it detects new content, which means, your rank will not go up if you stop updating content frequently. This justifies the importance of blogs.
In case you are still sceptical, it is recommended that you get in touch with us, one of the best digital marketing agencies in Kolkata to understand the value of blogs and use the content as an effective marketing strategy to boost your website and rank higher on SERP (Search Engine Result Page).
Blogs help in interlinking which helps in navigating the visitors to the most important pages of your website. As per the leading digital marketing consultant in Kolkata, interlinking blogs on your website will also improve the success of your SEO.
Increases communication with the audience
Blogs serve as a great way of two-way communication. Your audience can raise a query, share an opinion and gather the required information, communicate through the comment section of your blog.
Now that you know the major advantages of choosing a blog for your business, you must be wondering how to write a blog.
Well, just writing a simple and informative blog will not suffice the job. When blogging to boost your online presence, there are certain rules and regulations that you are required to follow in order to be noticed by Google and rank higher.
Need effective blogs for your business?
Get in touch with Webicorp – the best digital marketing company in Kolkata and boost your brand with attractive and reader-friendly blogs.